Terms of Service

These Terms of Service ("Terms") constitute a legally binding agreement between you ("Client," "you," or "your") and Conscious Health Connections, LLC, a Hawaii limited liability company ("CHC," "we," "our," or "us"). By accessing our website or enrolling in the CHC AI Readiness Program, you agree to be bound by these Terms in full. If you do not agree, do not use our services.

1. Services Provided

CHC provides AI-optimized healthcare digital marketing services through the CHC AI Readiness Program, including:

• Phase 1 — Initial Build (Months 1–2): Full IgoeScan AI Readiness Audit (95+ checks, 9 pillars); custom medical website design and development; AI schema markup implementation (MedicalBusiness, Physician, LocalBusiness, FAQ, Service); E-E-A-T authority build (physician bios, credentials pages, About page, patient journey content); AI crawler optimization (GPTBot, ClaudeBot, PerplexityBot, Google-Extended); local SEO foundation (Google Business Profile, citation building, NAP consistency); Core Web Vitals and performance optimization.
• Phase 2 — Ongoing Services (Month 3+): Monthly IgoeScan reports with score tracking; two (2) practice-approved blog posts per month (1,500+ words each, AI-assisted, written to your specialty); review generation system setup; reputation monitoring with real-time alerts; citation management across 50+ directories; quarterly strategy calls with Jeff Igoe; priority emergency support for urgent website or ranking issues.

The scope of services may be adjusted by mutual written agreement. Additional services outside this scope may be quoted separately. See Section 5 (Scope of Services & Exclusions) for a full list of what is not included in the standard program.

2. Fees, Billing & Payment

• The CHC AI Readiness Program is billed at $497.00 USD per month, charged automatically via Stripe on the same calendar day each month.
• There is no minimum term and no long-term commitment. This is a month-to-month subscription — think of it as leasing your website.
• The first payment is due upon completion of enrollment. Subsequent payments are charged monthly on the anniversary of enrollment.
• By enrolling, you authorize CHC (via Stripe) to charge your designated payment method on a recurring monthly basis until you cancel in accordance with these Terms.
• All fees are non-refundable for the billing period in which services have been rendered. No prorated refunds are issued for partial months.
• CHC reserves the right to suspend services if a payment fails and is not resolved within 5 business days of written notice.
• Prices may be adjusted with 60 days written notice to active clients. Continued use of services after that date constitutes acceptance of the new pricing.

3. Month-to-Month Model & How It Works

The CHC AI Readiness Program is structured as a website lease. For $497/month you receive a premium, always-current, AI-optimized medical website — managed, updated, and optimized by CHC for as long as your subscription is active. There is no upfront cost and no long-term commitment required.

• There is no minimum term. You may cancel at any time in accordance with Section 4.
• Because this is a lease arrangement, no refunds are issued for the current billing period upon cancellation. Your access continues through the end of the paid period.
• CHC is committed to delivering exceptional work because your continued satisfaction — not a contract — is what keeps you enrolled.

4. Cancellation Policy

This Agreement begins on your enrollment date and continues on a month-to-month basis with no minimum term. Either party may terminate this Agreement for any reason at any time, subject to the following notice requirements:

• 30-Day Written Notice Required: Client must provide a minimum of thirty (30) days written notice of cancellation via email to jeff.igoe@chealthconnections.com. The notice period begins on the date CHC confirms receipt of the cancellation request in writing.
• Billing During Notice Period: Monthly billing continues normally throughout the 30-day notice period. The monthly payment that falls within or at the start of the notice period will be charged as scheduled. The 30-day notice requirement applies regardless of where Client is in their billing cycle — Client may not cancel at the end of a billing month to avoid the next charge. No partial-month refunds will be issued.
• Effective Date of Cancellation: Cancellation takes effect thirty (30) days after CHC's written confirmation of the cancellation request. Client retains access to the website through the end of that 30-day period, after which CHC will deactivate the site.
• Upon cancellation, Client loses all access to the website and associated deliverables. CHC is not obligated to transfer website files, as the website is owned and operated by CHC under the lease arrangement.
• CHC-Initiated Termination: CHC may terminate this Agreement immediately and without notice for cause, including non-payment exceeding 10 business days, material breach of these Terms, or conduct that damages CHC's professional reputation.

5. Scope of Services & Exclusions

The following services are not included in the standard CHC AI Readiness Program and are available only as separately quoted add-ons:

• Paid advertising (Google Ads, Meta Ads, programmatic display)
• Social media management, content creation, or community management
• Video production, photography, or graphic design beyond website assets
• HIPAA-compliant patient portal development or EHR integration
• E-commerce or online booking system development
• Press releases or traditional PR services
• More than two (2) blog posts per month without a separate content add-on agreement
• Management of more than one (1) Google Business Profile location without a separate multi-location agreement

Any services requested outside this scope will be quoted in writing and require a separate signed addendum before work begins. Verbal agreements for out-of-scope work are not binding on CHC.

6. Client Responsibilities & Communication

The success of the program depends on timely, good-faith participation from Client. Client agrees to the following:

• Content Approvals: Client agrees to review and respond to all content approval requests (blog posts, website copy, bios, schema data) within 7 business days of submission. Failure to respond within 7 business days may result in CHC pausing deliverables for that cycle without penalty to CHC. Chronic non-response (3 or more missed approval windows) may result in suspension of Phase 2 content services without refund.
• Onboarding Materials: Client agrees to provide all required onboarding materials (logo files, physician headshots, credentials, practice information, specialty details) within 10 business days of enrollment. Delays in providing materials will extend the Phase 1 build timeline accordingly.
• Designated Contact: Client agrees to designate a single point of contact authorized to approve content and make decisions on behalf of the practice.
• Accuracy of Information: Client warrants that all information, credentials, and materials provided to CHC are accurate, current, and authorized for publication.

7. Intellectual Property & Website Ownership

• Website Lease Model: The CHC program is a website lease arrangement. CHC owns and operates the website on Client's behalf during the active subscription. Client does not own the website files, design, or code. Access to the website is contingent on maintaining an active, paid subscription.
• During Active Subscription: CHC hosts, manages, updates, and modifies the website continuously. Client benefits from ongoing improvements, AI readiness updates, and content publishing included in the monthly fee.
• Upon Cancellation: Client loses all access to the website and associated deliverables. CHC is not obligated to transfer website files, design assets, or code upon cancellation under this lease arrangement.
• CHC retains ownership of all proprietary tools, processes, code frameworks, methodologies, templates, and the IgoeScan platform. These are not transferred to Client at any point.
• CHC reserves the right to display completed work — including screenshots, before/after IgoeScan comparisons, and client results — in its portfolio and marketing materials, unless Client submits a written opt-out request within 30 days of Go-Live.

8. Content Approval & Physician Responsibility

All blog posts and written content produced by CHC are submitted to the enrolled physician or designated practice representative for review and approval before publication. By approving content, the physician or their designee:

• Confirms the content is medically accurate and appropriate for their specialty and patient population
• Accepts professional and regulatory responsibility for the published content under applicable medical board guidelines and state law
• Warrants they have authority to approve content and bind the medical practice

CHC is not responsible for errors, omissions, or regulatory issues arising from content that was reviewed and approved by the Client. CHC is not a medical practice, does not employ licensed physicians, and does not provide medical advice.

9. Confidentiality

Each party agrees to keep the other's proprietary and business information — including but not limited to pricing, methodologies, patient data references, and business strategies — strictly confidential and not to disclose it to third parties without prior written consent. This obligation survives termination of this Agreement for a period of two (2) years. Confidential information does not include information that is: (a) publicly available through no fault of the receiving party; (b) independently developed without use of confidential information; or (c) received from a third party without restriction.

10. Results Disclaimer

Client acknowledges that digital marketing results — including search engine rankings, AI citation frequency, website traffic, new patient volume, and revenue growth — cannot be guaranteed. CHC will use commercially reasonable efforts to improve Client's AI readiness and search visibility based on current best practices. Past results achieved for other clients do not guarantee similar outcomes for Client. AI search visibility, GEO performance, and SEO rankings are influenced by many factors entirely outside CHC's control, including but not limited to: algorithm updates by Google, OpenAI, Perplexity, and Anthropic; competitor activity; the age and history of Client's domain; and changes in patient search behavior.

11. Force Majeure

Neither party shall be held liable or in breach of this Agreement for any delay or failure to perform its obligations to the extent such delay or failure is caused by circumstances beyond that party's reasonable control, including but not limited to: acts of God, natural disasters, pandemic, government action, internet or platform outages, major algorithm changes by third-party AI or search platforms, power failures, or labor disputes. In such events, the affected party shall notify the other party promptly in writing, and the affected obligations shall be suspended for the duration of the force majeure event. If a force majeure event continues for more than sixty (60) days, either party may terminate this Agreement without penalty, and CHC will refund any prepaid fees for services not yet rendered.

12. Limitation of Liability

To the maximum extent permitted by applicable law:

• CHC's total aggregate liability for any claim arising under or related to these Terms shall not exceed the total fees paid by Client in the three (3) months immediately preceding the event giving rise to the claim.
• CHC shall not be liable for any indirect, incidental, special, consequential, exemplary, or punitive damages, including but not limited to lost profits, lost patients, loss of business opportunity, loss of data, or business interruption — even if CHC has been advised of the possibility of such damages.
• These limitations apply regardless of the legal theory under which the claim is brought.

13. Indemnification

Client agrees to indemnify, defend, and hold harmless CHC, its members, managers, officers, employees, contractors, and agents from and against any and all third-party claims, demands, damages, losses, liabilities, costs, and expenses (including reasonable attorneys' fees) arising from or related to:

• Client's breach of any representation, warranty, or obligation under these Terms
• Client's medical practice operations, including any malpractice claims, regulatory investigations, or licensing matters
• Any content, information, credentials, or materials provided by Client to CHC for use in the deliverables
• Client's violation of any applicable law, regulation, or third-party intellectual property right
• Any claim by a patient, employee, or third party arising from the content published on Client's website

14. Governing Law & Dispute Resolution

These Terms shall be governed by and construed in accordance with the laws of the State of Hawaii, without regard to its conflict of law principles.

• Good Faith Negotiation: Before initiating any formal dispute process, both parties agree to attempt in good faith to resolve any dispute through direct negotiation for a period of thirty (30) days following written notice of the dispute.
• Binding Arbitration: If the dispute is not resolved through negotiation, it shall be submitted to final and binding arbitration in Maui County, Hawaii, under the rules of the American Arbitration Association (AAA), conducted by a single arbitrator. The arbitration shall be confidential.
• The prevailing party in any arbitration or litigation shall be entitled to recover reasonable attorneys' fees and costs.
• Nothing in this section prevents either party from seeking injunctive or other equitable relief in a court of competent jurisdiction to prevent irreparable harm.

15. Electronic Signatures

Client agrees that typing their full legal name in the enrollment form and checking the agreement checkbox constitutes a legally binding electronic signature, equivalent to a handwritten signature, in accordance with the Electronic Signatures in Global and National Commerce Act (E-SIGN Act) and applicable state law. CHC stores all electronic signatures with a timestamp, IP address, and enrollment record for legal record-keeping purposes. Clients may request a copy of their signed agreement at any time by emailing jeff.igoe@chealthconnections.com.

16. Entire Agreement & Amendments

These Terms, together with the completed enrollment form and any separately executed written addenda, constitute the entire agreement between the parties and supersede all prior negotiations, representations, warranties, and understandings — whether written or oral. These Terms may only be amended by a written instrument acknowledged by authorized representatives of both parties. CHC reserves the right to update these Terms upon 30 days written notice to active clients; continued use of services following that notice period constitutes acceptance of the revised Terms.

17. Severability

If any provision of these Terms is found by an arbitrator or court of competent jurisdiction to be unenforceable or invalid, that provision shall be modified to the minimum extent necessary to make it enforceable, or if it cannot be modified, it shall be severed from these Terms. The remaining provisions shall continue in full force and effect.

18. Waiver

No waiver by CHC of any breach or default of any provision of these Terms shall be deemed a waiver of any subsequent breach or default, and shall not affect the other terms of this Agreement.