← IgoeScan
The 86 checks, published in full.
Every marketer in this category will tell you they can make you visible to AI. Almost none of them will tell you what they measure. Here is the entire list. Run the scan on your own site, on a competitor, or on whoever you are currently paying — the same 86 checks run in the same order every time.
How scoring works
- Pass — full credit.
- Warning — 40% credit. The element exists but is weak or incomplete.
- Fail — no credit.
- Unverifiable — 50%, scored as neutral. If a check cannot be confirmed, that is not held against the site. It is not evidence of a problem, so it is not scored as one.
- 11 critical checks are weighted double. They are marked below.
- Pillars 1–5 produce the AI Readiness grade. Design & Conversion is scored separately and does not affect it.
- Grades: A+ 97–100 · A 90–96 · B 75–89 · C 55–74 · D 35–54 · F below 35.
Technical SEO
16 checks
Whether a search engine — and an AI model reading the page — can parse what this practice is and where it is.
- Page Title Tag
- Meta Description
- H1 Heading
- H2 Sub-Headings
- HTTPS / SSL Security critical
- Canonical Tag
- Mobile Viewport Tag
- Image Alt Text
- Internal Link Structure
- Page Size (HTML)
- Title Keyword Relevance
- Location Signal in Title/Description
- HTML Language Declaration
- Page Speed Signals
- Mobile-Friendly CSS Signals
- Heading Hierarchy (H1→H2)
GEO / AI Answer Optimization
17 checks
Whether the page is structured so an AI can lift a direct answer out of it and cite the practice.
- Schema Markup Validity
- Structured Data (Schema.org) critical
- Medical / Physician Schema critical
- Local Business Schema
- FAQ Schema / Content
- Open Graph / Social Tags
- Twitter/X Card Tags
- Author Attribution
- Sitemap Reference
- Geo Coordinates in Schema critical
- Service Area (areaServed) in Schema
- Review / AggregateRating Schema critical
- Content Authority Schema (HowTo/Article)
- SpeakableSpecification (Voice/AI)
- Google Business Profile Link
- Schema Implementation Depth
- Business Hours / OpeningHours Schema
E-E-A-T Signals
15 checks
Experience, Expertise, Authoritativeness, Trust — the signals Google’s medical quality guidelines require.
- About Us Page
- Physician Credentials
- Contact Information (NAP)
- Privacy Policy
- Medical Disclaimer
- Terms of Service
- Patient Reviews / Testimonials
- External Review Platform Links
- Credentials & Associations
- Blog / Educational Content
- HIPAA Compliance Notice
- Physician Photo with Credentials
- Credential Depth (Multi-Factor) critical
- Medical Citations / Authoritative Sources critical
- Web Accessibility (ADA / WCAG)
AI Crawler Access
17 checks
Whether the major AI crawlers are actually permitted to read the site at all.
- GPTBot
- ClaudeBot
- PerplexityBot
- Google-Extended
- CCBot
- OAI-SearchBot
- Applebot
- Bytespider
- Grok
- Meta-ExternalAgent
- YouBot
- cohere-ai
- robots.txt File
- llms.txt (AI Self-Description File) critical
- AI Content Restriction Tags
- Search Engine Index Permission critical
- Content Depth for AI Training critical
Video Assets
6 checks
Whether video content exists and is machine-readable.
- Native Video on Page
- YouTube / Video Platform Embed
- VideoObject Schema Markup
- Video Captions / Transcripts
- Video Content Depth
- Physician Introduction Video
Design & Conversion
15 checks
Scored separately from AI Readiness. Whether a human who arrives actually books.
- Hero Section critical
- Call-to-Action Buttons critical
- Mobile-Responsive Design critical
- Page Load Speed
- Professional Photography
- Clear Value Proposition
- Contact Info Visibility
- Navigation Structure
- Testimonials & Social Proof
- Services / Treatments Section
- About / Physician Bio
- Visual Hierarchy & Content Structure
- Footer Completeness
- Modern Branding & Aesthetics
- Online Booking / Scheduling critical